Omo

Remember when you were a child? How you were free to explore, returning home covered in dirt and other stains that you wore like the badges of an intrepid discoverer?

Dirt is good!

Although it might sound strange for a leading laundry brand like OMO to say this, we believe, like you, that this type of dirt is good: it's an important part of a child's development. It's how kids learn, express their creativity and even bolster their immune systems.

At a time when growing numbers of children are leading sedentary lives, often cocooned in the home, glued to the TV and the web, we're not afraid to celebrate this time-honoured truth.

Giving your kids freedom

More significantly, the idea that dirt is good isn't simply a catchphrase for Omo. It lies at the core of our brand, supported by patent-protected technology that gives your kids the freedom to get dirty, safe in the knowledge that Omo will remove those awkward stains. We believe that dirt is a valuable way to enrich our lives, both young and old, and since we launched our 'Dirt is Good' campaign the growth rate of Omo has increased to 5%.

Every Child has the Right

In a unique study into child development, 1 500 mothers shared their hopes and concerns for their children, with 63% revealing that they feared their youngsters were being deprived of their childhood. This insight inspired Unilever’s Every Child has the Right campaign, focusing on giving children the freedom to experience, learn and develop.

Enabling everyone to realise their potential

To ensure that everyone, everywhere, can share in this initiative, we're investing heavily in developing a range of products that suits the pockets of all income groups. This has included launching affordable products in low-income regions such as Asia and Africa that not only offer the top-clean advantages of Omo, but also reduce the time, physical effort and amount of water needed to wash clothes by hand. In many countries, laundry has to be washed by hand, a laborious and time-consuming activity.