Unilever & Wal-Mart in Brazil
Unilever's sustainable house shows Wal-Mart customers how to live in an environmentally friendly way.
Step into the future!
Step into the future!
A house with a message
Small changes in our living habits and shopping choices can have a huge impact on the environment and improve our lives. Unilever and Wal-Mart have launched an environmental awareness campaign in Brazil called 'Casa do Bem' (Sustainable House) to get this message across to consumers.
As part of the campaign, sustainable show houses have been installed in the supermarket's Brazilian stores. Each sustainable house has four sections – a garden, kitchen, laundry room and bathroom. Customers who step inside hear messages and tips on how to lead a more environmentally friendly life. Visitors can also play interactive games to learn about recycling, natural resources and environmental conservation.
The houses are built from recycled and environmentally friendly materials. The wood is certified by the Brazilian Institute of Environment and Renewable Natural Resources (IBAMA). The furniture and floors are made from recycled tubes of toothpaste and the flowers from recycled mayonnaise containers. Water-based inks are used for painting and most of the fabrics – including the guides’ uniforms – are made from bamboo viscose.
Small changes in our living habits and shopping choices can have a huge impact on the environment and improve our lives.
Brazil: Unilever & Wal-Mart demonstrate sustainable living
